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Sowerby Brothers Cycles are the only authorized Body geometry fit bike fitting centre in West Yorkshire
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Specialized, Ridley, Merida, Frog

The market leader in Belgium for road bikes with an history going back to 1997.

Ridley are a company large enough to offer great support, whilst still being niche in being able to offer a customized frameset.

Sponsors of Team Lotto for many years, their passion for the sport is unquestionable.

Belgian born and bred


ridley frames hanging up





Our relationship with Specialized dates back to 1991

When it comes to innovation, no one in the bike industry comes close.

From bringing the first suspension mountain bike to the market in the early 90's to the state of the art Turbo Levo E bikes for 2020, the company continues to lead the way.

This is backed up by a customer service policy that is second to none in the industry.




Merida is unusual by UK standards, they are a £500m public company that is still family run.

For 45 years Merida have been manufacturing bikes in Taiwan with a Research and development base in Germany.

One of their flagship models is a bike that has taken E-Mountain bike magazines best in test award two years running.

All of this supported with an excellent manufacturers warranty.



Jerry & Shelley Lawson founded Frog Bikes in 2013. It was a fruitless bike hunt for their own two children that inspired them to leave their corporate careers behind and create bikes just for kids.


As they set about creating quality, lightweight & affordable kids’ bikes Frog Bikes was born. Five years down the line and Frogs' child-centred approach has earned them global accolade; industry awards for innovation and design, an award-winning factory

Together with Brunel University & renowned bicycle engineer Dimitris Katsanis (of Team GB Olympic fame); we have reformed the thinking behind children’s bike design.


As our Head of R&D, Dr Tom Korff explains:

 “Our bikes are not scaled down adult bikes, as children are not miniature adults. At Frog, we put the child into the centre and design our bikes around the child’s unique anatomy and his/her unique needs”.


Everything from the bike geometry to the quality componentry has been expertly designed and selected to make a child's journey as comfortable and enjoyable as possible. Features such as adjustable brakes and our handlebar stem add-on provide room for growth, whilst the shorter cranks, scaled down handlebars and easy to reach brake levers assist comfort so they can travel further and faster.

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